Two Similar, Too Unique!

Dr Pepper is building off its long-time positioning as the “unique” choice in the soft drink category with a new campaign.

“Too Similar? Too Unique!” takes the Canada Dry Mott’s brand’s “Always one of kind” tagline to a new level.

The video was produced for social media with the campaign running on Facebook, Instagram and YouTube. DentsuBos led creative, with Mindshare on media.

Director

 Jean Malek

Agency

DentsuBos

Creative Team

Julien Thiry
Michael Aronson

Sound mix

Underground

Director of photography

Ariel Methot

Post-Production

Post430





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©2018 Jean Malek