Two Similar, Too Unique!

Dr Pepper is building off its long-time positioning as the “unique” choice in the soft drink category with a new campaign.

“Too Similar? Too Unique!” takes the Canada Dry Mott’s brand’s “Always one of kind” tagline to a new level.

The video was produced for social media with the campaign running on Facebook, Instagram and YouTube. DentsuBos led creative, with Mindshare on media.


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©2018 Jean Malek