ACTIVIA DRINK

DANONE ACTIVIA
‍VIDEO CONTENT

Aiming to meet the needs of consumers who wish to adopt and maintain good eating habits and incorporate probiotics on a regular basis, Activia is launching a new drinking format. With only 6 g of sugar per bottle, it contains 25% less sugar than other probiotic yogurts to drink on the market.In order to promote the product and its practical and simple aspects for taking care of its intestinal flora on a daily basis, Taxi signs the advertising campaign on a national scale.The multi-faceted offensive is available in 15-second televised messages, digital signage, online videos and 6-second bumpers, placements with Châtelaine, CBC / RC, Bell Media and Quebecor and on social networks - notably with a contest via the brand's Facebook and Instagram platforms. Finally, influencers from across the country will be asked to increase the awareness and visibility of the new drinking format among their own audience.

View full project

VIDEO content

Produced by ALT Inc. - Awarded by Marketing Awards in Toronto - Bronze - Shot in 2012 / Concept by Bleu Blanc Rouge agency

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.