AN EPIC DEAL

CLÉMENTINES DU MAROC
VIDEO CONTENT

In order to increase the visibility of the Clémentines Maroc brand, the agency DDB Canada Montreal has offered the advertiser to focus on humor and adopt a light tone. To achieve its goals, the agency chose Rachid Badouri as ambassador, a collaboration that "came naturally" since the Quebec comedian is proud of his Moroccan origins. The three video clips feature Rachid Badouri and actor Pierre Lebeau, who takes on the role of his agent. The two characters discuss dubious concepts proposed by a fictional advertising agency to promote clementines. The operation took place entirely in social networks. The videos were a great success on Facebook, "exceeding 500,000 views and 2000 shares". The brand also said that the amount of shares helped to increase the engagement rate of its Facebook page, a commitment that would have resulted in "an increase of 83%" in the number of mentions "I like" on the page Clémentines du Maroc.

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VIDEO content

Produced by ALT Inc. - Awarded by Marketing Awards in Toronto - Bronze - Shot in 2012 / Concept by Bleu Blanc Rouge agency

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.