CYBERBULLYING

FONDATION JASMIN ROY
PRINT & VIDEO CONTENT

In Quebec, cyberbullying affects an increasing number of teens and young people. To raise awareness among the population, the Fondation Jasmin Roy whose mission is to fight bullying and violence at school wanted to communicate its message in an impactful and evocative manner. A series of posters showing students at school that are looking at their mobile phones was created. On each poster, the student’s hand reveals a shape that visually illustrates the extent of the harmful repercussions of cyberbullying. The students’ photos are strongly supported by the tagline – Cyberbullying affects too many youth. We must report it – which is direct and powerful, and reminds us all that cyberbullying shall be promptly reported. The message is simple yet emotionally charged, and assuredly strikes a chord.

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VIDEO content (FRENCH)

Produced by ALT Inc. - Awarded by Marketing Awards in Toronto - Bronze - Shot in 2012 / Concept by Bleu Blanc Rouge agency

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.