TWO SIMILAR? 
TOO UNIQUE!

DR. PEPPER | VIDEO CONTENT

Dr Pepper is building off its long-time positioning as the “unique” choice in the soft drink category with a new campaign.“Too Similar? Too Unique!” takes the Canada Dry Mott’s brand’s “Always one of kind” tagline to a new level.An online video features Jesse and Brady, a set of red-haired identical twins who share the same favourite everything – at first. Given a Dr Pepper to drink, one of the twins suddenly begins to express his individuality.e

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VIDEO content

Produced by ALT Inc. - Awarded by Marketing Awards in Toronto - Bronze - Shot in 2012 / Concept by Bleu Blanc Rouge agency

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.

Print content

Being true to yourself gives you permission to live authentically, even if you’re not sure what defines you. Giving yourself the permission to find out is an opportunity to grow into the person you know you’re meant to be.